Google Universal Analytics and Google Analytics 4 are two different versions of Google Analytics, each with their own set of features and functionalities. Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers several improvements over Universal Analytics (UA), including a more flexible data model, enhanced tracking capabilities, and better integration with Google Ads and other Google marketing products.
If you're currently using Google Universal Analytics and are considering migrating to Google Analytics 4, here are some key steps to take:
- Familiarize yourself with GA4: Before migrating, make sure you understand the differences between Universal Analytics and GA4, as well as the new features and capabilities that GA4 offers.
- Set up a new GA4 property: Unlike Universal Analytics, GA4 uses a different tracking code and data model, so you'll need to set up a new GA4 property in your Google Analytics account.
- Configure data streams: In GA4, you can track data from multiple sources, including websites, mobile apps, and other digital platforms. You'll need to configure data streams for each source you want to track.
- Update your tracking code: Once you've set up your new GA4 property and configured your data streams, you'll need to update your website or app's tracking code to include the new GA4 tracking snippet.
- Set up conversion tracking: GA4 offers improved conversion tracking capabilities, so you'll want to make sure you have conversion events set up for your website or app.
- Analyze your data: Once you've completed the migration, take some time to analyze your GA4 data and compare it to your previous Universal Analytics data. This will help you identify any differences or trends in your data.
It's important to note that GA4 is still a relatively new product, and it may not yet have all of the features or integrations you need. If you're not sure whether GA4 is the right choice for your business, it's a good idea to speak with a Google Analytics expert or consult with your marketing team before making the switch.